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25. Jan 2022

[IAMO GS] Get ready for successful media interaction: Camera Coaching (March 30, 2022)

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There are two free slots in this workshop organised by the IAMO Graduate School.

This practical seminar helps you to get the right wording for explaining your research findings to a non-scientific audience. It prepares you for various interview situations (e.g.  background interview to a print journalist, live interview, discussion rounds on the radio/TV). Practical exercises (camera based) train the appropriate communication for different medium outlets and target groups. 

Participants learn:

  • Choosing the right words: Presenting complex facts in a simple and pointed way
  • How to get prepared for media appearances /media interaction 
  • How to act and argue in interviews or other media interactions   

Topics

  • Senders and receivers – levels of communication
  • Interview forms – telephone, live, audio, film
  • Practicing interview situations in front of the camera
    • Statement/argument preparation
    • Training for appearances in front of the camera
    • Typical questions and situations
    • Structured feedback on argumentation, understandability, as well as voice and body language
  • Communication techniques 
    • Getting prepared for spontaneous interactions – how to deal with unknown questions?  Or questions I do not have an answer to?
    • How to respond to critical, confrontational, and provocative questions?
    • Techniques to combat nervousness

Terms & Application

Trainer

Katja Flieger, MD has worked as an OB/Gyn at a university hospital before getting a degree in science journalism (FU Berlin). She has worked as an online health editor for Bayerischer Rundfunk (national public radio) and Bertelsmann Springer among other media outlets. 
She is the owner and operator of the Berlin editorial office KonTextGesundheit, founded in 2003. She now mainly conceptualizes online specials and reports on developments in medicine worldwide—from Kabul to Chicago. She has studied transactional analysis (N. Harlander, St. Gallen) and motivational interviewing (Marburg University). She is working as a media trainer and coach for scientists for major German and European science institutions, such as the DFG or the European Food Safety Agency.

The training is delivered by Medientraining für Wissenschaftler*innen GbR.

Über Thomas Michael

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