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15. Sep 2022

Press release guidelines for scientists by ESA

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““Press releases” are one of the main vehicles used by a communication office to inform the world about scientific advances. Naturally the results themselves should make a press release, but a few simple guidelines can help to make the release a success. Although the main target group for press releases is the press, press releases do reach further. Press releases communicate important information to decision-makers, other mediators, scientists and even to the public. It is critically important always to tailor the style, level and content of a press release to suit the needs of the press and not the secondary target groups mentioned.” (from ESA)

Read more at scientists guideline of the European Space Agency (ESA)

Über Thomas Michael

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