15. Sep 2021
[TEO] Innovation Toolkit: User Research, Agile Teams & Future Thinking (November 15-16, 2021)
How much of a visionary is in you?
Find out how to develop a product for a specific target group with the help of an empathetic mindset. In interactive sessions with other researchers, you will put yourself in the shoes of a user and work towards formulating a vision statement for a product or service. The online workshop is tailored to PhDs of all disciplines who want to gain an entrepreneurial perspective on their research.
Schedule
USER RESEARCH & VALUE PROPOSITION | Day 1 (November 15, 2021)
See a product from a customer’s perspective and identify which markets might yield potential buyers. Focussing on empathising with users, organisations and needs, you will generate a value proposition.
- Get to know a specific user and their needs in interactive sessions
- Develop personas and review ideas with the help of the problem-solution-fit
- Draft a value proposition statement
TEAMS & TRENDS | Day 2 (November 16, 2021)
How do we organise teamwork efficiently and successfully? We reflect on team roles and meet an experienced role model. In the next steps, we will peek into the future using analysis techniques and formulate future scenarios to help you understand market dynamics.
- Learn team essentials and reflect about team roles + role model Q&A
- Ready for takeoff: What do agile teams need?
- Future Thinking: Identify trends and draft a vision statement
Terms and Applications
- Date: November 15 and 16, 2021
- Time: 9am – 5pm
- Group size: 20
- Workshop language: English
- Format: online Workshop via zoom
- Application possible until November 3, 2021
Registration
Funding and organizer
This workshop is organised by Young Entrepreneur in Science together with the Transfer and Entrepreneurship Office (TEO) in the context of the Entrepreneurship Week #waswagen of the Martin Luther University Halle-Wittenberg (November 15 – 21, 2021)
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