““Press releases” are one of the main vehicles used by a communication office to inform the world about scientific advances. Naturally the results themselves should make a press release, but a few simple guidelines can help to make the release a success. Although the main target group for press releases is the press, press releases do reach further. Press releases communicate important information to decision-makers, other mediators, scientists and even to the public. It is critically important always to tailor the style, level and content of a press release to suit the needs of the press and not the secondary target groups mentioned.” (from ESA)
Read more at scientists guideline of the European Space Agency (ESA)
