1. Feb 2023
Neuerscheinung zu Internet-Meme
In der Reihe „Digitale Bildkulturen“ des Berliner Verlages Klaus Wagenbach ist kürzlich der Band „Meme“ von Dirk von Gehlen erschienen. Auf der Verlagsseite heißt es über das Buch: „Das Internet hat nicht nur Geschäftsmodelle und Lebensweisen verändert, es hat auch einen eigenen digitalen Dialekt hervorgebracht. Er zeigt sich in Bildern und Motiven, die viral durchs Web geistern: Internet-Meme sind überall und doch kaum zu greifen. Wer die Kultur der Internet-Meme verstehen will, die schon lange aus den digitalen Sphären herausgetreten ist, muss sich auf den vermeintlichen Quatsch einlassen, auf dem viele diese Meme basieren. Unter der Oberfläche zeigen sie eine neue digitale Populärkultur des Remix und Mashups. Dabei sind sie zugleich Sinnbild einer sich polarisierenden Gesellschaft, die Identitätskonflikte immer häufiger auch in einer Bildkultur austrägt, die ihre Distinktion aus Schnipseln, Referenzen und Kopien gewinnt.“
Eine aktuelle Rezension des mit 76 Seiten recht schmalen, aber sehr lesenswerten Bandes ist auf den Seiten des Portals für Politikwissenschaft hier zu finden.
Über Michael Kolkmann
- Dozent/in
- Twitter: @herrkolkmann
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Er untersucht die Rolle des Internets im kulturellen Wandel und insbesondere den wachsenden Einfluss von internet-Memen. Das Internet hat nicht nur Geschäftsmodelle oder Lebensstile verändert, sondern auch eine eigene digitale Sprache und Kultur geschaffen. Es bietet ein tiefes Verständnis des Aufstiegs von Internet-Meme und wie sie viral werden. Diese Memes sind visuelle Elemente, die im internet zirkulieren, und dieses Buch hilft uns zu verstehen, wie diese populäre Kultur geschaffen wurde und wie sie funktioniert.
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