29. Jul 2019
Neuerscheinung: die Parteien auf Facebook im Bundestagswahlkampf
Soeben ist im Nomos-Verlag ein umfangreiches Buch von Tanja Evers erschienen, in dem die Autorin die Aktivitäten der Parteien auf der Plattform Facebook während des Bundestagswahlkampfes 2013 untersucht hat. Im Rahmen einer qualitativen Befragung sowie einer quantitativen Inhaltsanalyse stehen die Ziele und Inhalte der digitalen Kampagne sowie die Reaktionen der User im MIttelpunkt der Untersuchung. Nähere Informationen zum Buch finden sich hier.
Tanja Evers: „Ich poste, also wähl mich! Parteien auf Facebook im Bundestagswahlkampf, Baden-Baden-Nomos-Verlag 2019, 430 Seiten, 79,- Euro, ISBN: 978-3-8487-4379-7.
Über Michael Kolkmann
- Dozent/in
- Twitter: @herrkolkmann
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