13. Apr 2023
Neuerscheinung: „Digitale Wahlkämpfe“
Pünktlich zum Start des neuen Semesters (und unseres Seminars im Aufbaumodul Regierungslehre und Policyforschung rund um die politische Kommunikation in Deutschland) ist bei VS Springer ein neuer Sammelband von Martin Fuchs und Martin Motzkau (Hrsg.) zum Thema digitale Wahlkämpfe erschienen. Dabei liegt der Fokus auf der Bundestagswahl 2021. In den Blick genommen werden die Wahlkämpfe von Personen wie Parteien, diverse Formate auf unterschiedlichen Plattformen, dazu die Rolle von Hate Speech und Fake News. Abgerundet wird der Band durch einen Fokus auf Influencer/innen im Wahlkampf, Wahlkampfführung durch junge Menschen, memetische Muster im Wahlkampf sowie Nudging in der politischen Online-Kommunikation.
Über unsere Universitätsbibliothek ist der Band im Volltext frei abrufbar.
Über Michael Kolkmann
- Dozent/in
- Twitter: @herrkolkmann
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Digitale Wahlkämpfe“ explores the transformative role of digital tools in modern elections. It highlights how social media, data analytics, and targeted messaging reshape voter engagement and campaign strategies. This timely publication is essential for understanding the evolving landscape of political communication in the digital age and its impact on democracy.
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