22. Sep 2010
Sozialmilieus: Keiner will mehr Mitte sein
Die Süddeutsche Zeitung berichtet heute von dem Versuch einiger Gesellschaftsforscher, die Sozialmilieus in Deutschland neu zu bestimmen. Das Sinus-Institut erforscht seit gut dreißig Jahren, wie die Deutschen leben und – für Politikwissenschaftler relevanter – wie bzw. was sie wählen. Von Interesse sind diese Ergebnisse für Marketingexperten sowie Parteien und andere Großorganisationen gleichermaßen. Eines der aktuellen Ergebnisse: bedingt durch Digitalisierung und Globalisierung driften die einzelnen Gruppen der Gesellschaft auseinander.
Lesen Sie hier weiter.
Über Michael Kolkmann
- Dozent/in
- Twitter: @herrkolkmann
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